1. Know the “why” behind your move


Clients need to understand the “Why” as to what is their motivation behind the transition and move for their family.  A  client’s motivation an important role in the process.  Motivation can affect everything from setting a price,  to deciding how much time and money you’ll invest to getting your home ready for selling.


Another way to look at this is what is most important to the client in the selling process.  Are they on a strict timeline to make the sale happen?  Or are they trying to net absolutely the most money.   If I have a client that has more time available, sometimes making repairs and improving the property makes more sense.



  1. Find a great agent!


I recommend that you contact prospective agents early in the process.  They can help by not only recommending the appropriate repairs, but also supply their clients with the required market research. I will expand on both these points later in this post ‘


As an agent, I am very happy to start working with my clients’ months before we place the home on the market.  I like to have clients that are both very informed about the market, as well as required repairs in improvements that may can expect.



  1. Do your market research


As I mentioned before in this post. This is where an experienced agent can help. They  will supply you with information on past sales, current listings,  and how well the market is absorbing the new listings.a marketing plan.  They should be able to help you with market trends.


Settling on an offering price shouldn’t be done lightly. Once you’ve set your price, you’ve told buyers the absolute maximum they have to pay for your home. The trick for the seller is to set  a selling price as close to the projected offering prices as possible. If you start out by pricing too high, you might not be taken seriously by prospective buyers and their agents.  Also with the way buyer’s are searching online, if the home is priced too high, the home will not even show up in a prospective buyers serach.


Setting your home’s sale price can be a fairly easy process for some properties.   If you live in a subdivision comprised of homes with similar or identical floor plans, built in the same time period,  coming up with a selling price is not complicated.


But many people live in older neighborhoods that have changed quite a bit over the years. Or they live in rural areas that have vast variety of construction. Every home in your neighborhood may be different in minor or substantial ways—the house next door may have added another bedroom, for example, or the one across the street might have been built recently to fill a vacant lot. As a neighborhood evolves over the years, you may find that there aren’t many homes that are truly comparable to your own.  But an experienced agent will help you make the necessary adjustments to find “comparable homes”.



  1. Consider potential repairs and upgrades for your home prior to placing your home the market. I like to have my clients prioritize the potential repairs and upgrades based on their budget and the situation.  Repairs can be sorted by health and safety repairs, major system repairs, deferred maintenance, and/or cosmetic.  In California homes are sold in “as is” condition.   But some repairs may help the marketing, getting the home sold sooner, getting a higher price, or may be required by the buyer’s lender.This is absolutely an area where your agent should make recommendations.


If you have any questions on buying or selling a home, please call, text, email  !

Frank Valente